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2024

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2024

Comportement et attentes des français en matière de prévention habitation

Une enquête quantitative auprès de 1 000 français

Benchmark des espaces de gestion en épargne salariale et retraite collective

Benchmark d’une quinzaine d’espaces internet et applications mobiles en épargne salariale et retraite d'entreprise (PEE, PERCOL, PERO)

Benchmark des pratiques de vente d’assurances prévoyance individuelles en agence

Etude basée sur des entretiens auprès de conseillers et agents généraux d’une quinzaine d’opérateurs.

Retirees facing the increase in health contributions & solutions to counter it

Management of health expenses
Appetite for solutions to limit out-of-pocket costs
Perception of the health insurer, understanding of the increase in premiums and obstacles to change
Predisposition to lower the level of coverage
Appetite for “alternative” health insurance

Attitude towards the increase in contributions

Predisposition to revise their level of coverage downwards

Interest in solutions to reduce out-of-pocket costs

Appetite for alternative contracts and non-responsible contracts

Benchmark des offres d'assurance automobile

• La structuration de l'offre
• L'analyse comparative des garanties et services d'assistance
• La prise en compte des modes de transport alternatifs
• Les formules tarifées selon l'usage
• Les réductions et avantages fidélité

Une étude pour pour vous accompagner dans la refonte de votre offre et vous positionner par rapport à la concurrence 

Benchmark of health insurance management spaces

“Insured” management spaces on the Internet
“Insured” management spaces on mobile application
“Business” management spaces on the Internet

Comparative study of around twenty insured management spaces (web & mobile application) & a dozen web management spaces for companies among the main market players

Levers to conquer SMEs in employee savings

The reasons for equipping yourself
The objectives of the equipment
Operator choice criteria
Importance of services
Decryption of subscription paths

Qualitative survey of around twenty SMEs having recently equipped themselves with employee savings (PEE and/or PERCOL) or considering it soon or having recently changed operator or planning it soon

The target of insurance professionals

Organization and management of sales networks
The place of the agency and the connection with the contact center and the internet platform
Commercial dynamics
Practices for attracting professionals
Practices to retain professionals
The main market trends and upcoming developments

What are the practices of sales networks to win over and retain professionals?

Retirees and their complementary health insurance

Perception of retirees regarding the increase in contributions
What attitude will retirees adopt in the face of this increase (negotiation, competition, etc.)
Evaluate their predisposition to review their level of coverage
Measure their appetite for alternative contracts and non-responsible contracts

Reactions of retirees to the increase in health contributions and appetite for “alternative” and non-responsible offers

Home insurance management areas

Identification of standard and innovative functionalities on Website and Mobile Application
Analysis of claims reporting processes

Benchmark of 17 web spaces and 15 mobile applications

2023

Enquête changement d'assureur santé des retraités 2023

Enquête changement d'assureur santé des retraités 2023

I. ÉLÉMENTS DÉCLENCHEURS DE CHANGEMENT D’ASSUREUR

II. CRITÈRES DE SÉLECTION

III. PROCESSUS SUIVI

IV. VOLATILITÉ POTENTIELLE

Enquête quantitative en ligne auprès de 1000 retraités ayant changé d’assureur santé au cours des 3 dernières années.

Analyse des élements déclencheurs et des parcours clients.

Les Français et la consommation durable et responsable

Les Français et la consommation durable et responsable

• Sensibilité des Français aux thématiques sociales et environnementales
• Attentes des Français vis-à-vis de leur banque et de leur assureur en matière de durabilité et de comportement responsable
• Appétence des Français pour les assurances durables
• Appétence des Français pour l'épargne durable et responsable

Enquête auprès des ménages pour évaluer leur sensibilité aux thématiques sociales et environnementales et comprendre les attentes vis-à-vis de leur assureur et leur appétence en matière d'épargne durable et responsable.

The French face inflation and budgetary constraints

The French face inflation and budgetary constraints

Evolution of household consumption
Evolution of behavior in terms of savings, credit and insurance
Focus on the expectations and intentions of MRH and AUTO policyholders
Impact of rising energy costs on household behavior and expectations in the areas of housing and automobiles

What are the implications and prospects for the year 2023 in terms of banking and insurance?

The place of digital in the customer journey

The place of digital in the customer journey

Online quote requests and the use of comparators
Remote and 100% online subscription
The current image of neo-insurers
The multichannel relationship with the main insurer
The place of digital for reporting and managing claims
The expectations of Auto, Home and Health policyholders regarding online management functionalities

What behaviors and expectations do policyholders have when subscribing and managing their contracts online?

Benchmark of arguments and online quotes for individual health supplements

Benchmark of arguments and online quotes for individual health supplements

Semio-pragmatic analysis of the communication of operators’ websites
Analysis of online quote request processes
Proposal obtained and subscription possibilities

Semiological analysis of communication on the Internet relating to individual complementary health insurance.

Comparison of online simulators carried out with 15 diverse operators

Expectations of young wealth executives in terms of investment

Expectations of young wealth executives in terms of investment

Investment objectives and the importance of the search for meaning
Interest given to sustainability in investment and its approach by operators
Place given to the crypto-asset market
Appetite for real estate in all its forms
Importance given to preparing for retirement

When it comes to investment, are young wealth executives sensitive to the notion of sustainability?

Levers for conquering TNS in health insurance Madelin law

Levers for conquering TNS in health insurance Madelin law

Perceptions of complementary health insurance Madelin law
Reasons leading to making or considering a change in complementary health insurance
Subscription process followed or planned
Characteristics of offers that can influence the choice of a new contract
Reactions to a Health + Protection coupling offer

What TNS expect from complementary health insurance under the Madelin law.

Qualitative survey on group health insurance

Qualitative survey on group health insurance

Reasons for change and objectives pursued
Selection of the operator and the complement
Subscription process carried out or envisaged
Place of health/providence coupling
Balance sheet after subscription made or planned

Why do companies with 10 to 50 employees change operators and what type of health contracts and operators do they turn to?

Behaviors and expectations of owners of 2-3 motorized wheels in terms of insurance

Behaviors and expectations of owners of 2-3 motorized wheels in terms of insurance

Equipment with 2-3 Motorized Wheels of the households interviewed and uses
Characteristics of the contracts held, main selection criteria and subscription process
Expectations of policyholders in terms of guarantees and services
Level of attachment to the insurer, levers for winning over and retaining policyholders
Perception of insurers and neo-insurers
Expectations of policyholders in terms of self-care and the subscription process

Household 2-3WD equipment and uses

Characteristics of the contracts held, main selection criteria and subscription process

Expectations of policyholders in terms of guarantees and services

Level of attachment to the insurer, levers for winning over and retaining policyholders

Perception of insurers and neo-insurers

Expectations of policyholders in terms of self-care and the subscription process

Young independent workers and insurance

Young independent workers and insurance

For 20/29 year olds
- Global image of insurers and insurance products
- their selection criteria
- their behavior and expectations regarding digital tools
- interest of young people in communicating with their insurer via social networks
- sensitivity to environmental issues
- interest in insurance for portable devices

  • Identify young people’s perception of insurance products and insurance players

  • Evaluate the place given to digital tools and social networks in the relationship with their operators

  • Understand their appeal for insurance products covering mobile devices

  • Evaluate their interest in the environmental theme

Borrower insurance management areas

Borrower insurance management areas

Web & mobile management spaces
- Basic functionalities (authentication, contact, notifications, GDPR, inclusiveness...)
- Management functionalities (payment, claim declaration, termination)
- Other features (complaints, loyalty, multi-equipment, etc.)

Benchmark of web & mobile application management spaces of a dozen operators

Marketing levers for VAE insurance

Marketing levers for VAE insurance

1. Use of VAEs by uninsured owners
2. Fears related to the use of the VAE
3. Knowledge and perceptions of VAE insurance
4. Reactions and interest following discovery of the insurance product
5. Legitimacy of operators and subscription process

How to convince e-bike owners to take out insurance for their vehicle? (quali online study)

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