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Benchmark of arguments and online quotes for individual health supplements

269 Pages

French

PDF

Release :

2023-10-15

Semiological analysis of communication on the Internet relating to individual complementary health insurance.

Comparison of online simulators carried out with 15 diverse operators

AUTHOR

Stéphanie RIBAU

Study project manager

  • Analyze the way in which complementary health insurance is presented on operators' websites (guarantees or services highlighted, possibly preferred targets, etc.)

  • Raise subscription incentives (call price, free month of contributions, labeling, etc.)

  • Describe the quote request process (elements taken into account for the definition of policyholders and beneficiaries, method of estimating needs, etc.)

  • Compare the methods of presentation of the proposals made (level of detail, isolated or multiple formula(s), etc.)

  • Review the possibilities ultimately offered (online subscription, etc.)