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Benchmark of arguments and online quotes for individual health supplements
269 Pages
French
Release :
2023-10-15
Semiological analysis of communication on the Internet relating to individual complementary health insurance.
Comparison of online simulators carried out with 15 diverse operators
AUTHOR
Stéphanie RIBAU
Study project manager
Analyze the way in which complementary health insurance is presented on operators' websites (guarantees or services highlighted, possibly preferred targets, etc.)
Raise subscription incentives (call price, free month of contributions, labeling, etc.)
Describe the quote request process (elements taken into account for the definition of policyholders and beneficiaries, method of estimating needs, etc.)
Compare the methods of presentation of the proposals made (level of detail, isolated or multiple formula(s), etc.)
Review the possibilities ultimately offered (online subscription, etc.)