Behaviors and expectations of owners of 2-3 motorized wheels in terms of insurance
168 Pages
French
Release :
2023-08-03
Household 2-3WD equipment and uses
Characteristics of the contracts held, main selection criteria and subscription process
Expectations of policyholders in terms of guarantees and services
Level of attachment to the insurer, levers for winning over and retaining policyholders
Perception of insurers and neo-insurers
Expectations of policyholders in terms of self-care and the subscription process
AUTHOR
Stéphanie RIBAU
Studies project manager
Take stock of the behavior and uses of owners of 2-3 Motorized Wheels and assess the impact of the economic and health crisis on their mobility
Evaluate the rate of use of credit and rental options in the context of vehicle acquisition
Analyze the insurance subscription process of 2-3RM holders and estimate the proportion of policyholders willing to take out 2-3RM insurance remotely
Determine the place given to insurance comparators in the customer journey
Determine what they think are the most important criteria in choosing insurance
Take stock of the current image of neo-insurers among 2-3RM holders and determine their predisposition to subscribe to this category of establishments
Identify the expectations of policyholders in terms of guarantees and services
Evaluate the level of satisfaction and attachment of policyholders to their company and identify the main levers for winning and building loyalty
Estimate the openness of 2-3WD owners to the electric market and the conditions that could possibly convince them to opt for a clean vehicle
Identify the expectations of policyholders in terms of self-care