The place of digital in the customer journey
150
French
Release :
2023-01-31
What behaviors and expectations do policyholders have when subscribing and managing their contracts online?
AUTHOR
Marie-Caroline Tabouis
Studies project manager
Take stock of online quote requests and pay particular attention to insurance comparators.
Take stock of the remote and 100% online subscription of insurance contracts: measure the weight and development potential, identify the most suitable products and identify the contact channels favored by policyholders.
Understand the current image of neo-insurers among consumers and determine their predisposition to subscribe to this category of establishments.
Take stock of the multi-channel relationship with the main insurer and determine their preference for managing their contracts.
Take an interest in disasters and the place of digital technology in reporting and managing past and future disasters.
Identify the specific expectations of Auto, Home and Health policyholders regarding online management functionalities.
Objectives of the study
Companies analyzed
Study methodologies
Notre méthodologie ne requiert pas d'analyse de sociétés pour cette étude
Quantitative Internet survey
1,479 French people aged 18 to 74
77 closed questions
Land carried out from November 9 to 16, 2022
Sample defined according to the quota method to be representative of the French population
Collection of information and processing of data
PROFIDEO subcontracted the field to a specialist in Internet surveys while remaining the project manager in terms of methodology, definition of the sample, creation of the questionnaire and analysis.
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Study plan
