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Levers for conquering TNS in health insurance Madelin law

81 Pages

French

PDF

Release :

2023-12-01

What TNS expect from complementary health insurance under the Madelin law.

AUTHOR

Bertrand MINOT

Studies project manager

  • Understand the perceptions that TNS have of complementary health insurance

  • Understand the reasons leading to the possible prospect of a change of operators

  • Analyze the projected TNS subscription journey

  • Identify the characteristics of the offers which have or could influence their choice

  • Evaluate the interest of these TNS for combined health/protection sales.