Marketing levers for VAE insurance

Understand how cyclists use their e-bike and the main fears related to using this vehicle

Determine their knowledge of VAE insurance and their reasons for not purchasing this insurance

Determine the main risks they consider important to hedge against, and the guarantees and support services they would prefer

Understand the legitimacy they grant to different types of operators to offer them insurance for their VAE

Understand the subscription route they would potentially consider - Evaluate their reactions to proposed offers (coverage level / annual cost)