Let's design your tailor-made study
List and Analyze
study
price positioning
To position yourself in relation to your competitors and optimize your pricing policy
benchmark
guarantees
To compare yourself to the market and support you in redesigning your offers.
studies
qualitative
To understand customer attitudes.
Identify their expectations, test concepts, customer journeys and arguments
interviews
sales networks
To identify good practices for winning and building loyalty and strengthening the commercial efficiency of your network.
benchmark
customer areas
To support you in redesigning your websites and mobile applications
benchmark
digital subscription journey
To help you optimize your online subscription process
Presentation
Notre raison d'être
Our mission is to help players in the banking and insurance sectors to increase their commercial effectiveness by providing them with the insights they need to understand their customers' expectations and by delivering operational recommendations on the key levers for selling their products.
Our approach & added value
To achieve this, we have developed a global approach combining 6 main complementary methodologies, which today enable us to support you across a range of needs, from demand, supply and pricing to sales and communication.
These different methodologies have been in use for many years. They can be combined and hybridized to provide you with the most ad hoc response possible, because your problem is unique, as is the study that will be delivered to you.
The research team is made up of 7 senior experts, all specialists in insurance and banking. They can draw on a panel (individuals and companies) as well as unique databases - owned by Minalea - concerning the product offering and communication of operators in these markets.
Methodologies
To carry out our tailor-made studies, our experts use methodologies adapted to your needs.
Qualitative studies
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In-person focus groups / Individual face-to-face or telephone interviews / Online surveys (qualitative blog, etc.).
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Targets: Individuals / NPOs / VSEs / SMEs, product owners & potential policyholders.
Pricing benchmarks
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Definition of the profiles to be priced, selection, reconciliation and rating of formulas using the in-house database.
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Collection of prices on the internet and/or in branches, depending on the operator and the product: motor, personal accident, health & provident (individual and group), vehicle fleet, etc.
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Presentation of results using Power BI.
Guaranteed benchmarks
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A database unique in the market - Premium Monitoring Centre - with over 4,000 indexed insurance contracts.
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Collection of general terms and conditions at the point of sale or via our panel, construction of comparative analysis grids and drafting of the report.
Benchmark customer areas
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Recruitment of panellists from the MINALEA panel (1,200 individuals & 400 professionals/companies) to access the management areas (motor, MRH, health, provident, multi-risk professional, savings, etc.).
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Screen captures, anonymisation and report writing.
Subscription journey benchmark
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Recruitment of panellists from the MINALEA panel (1,200 individuals & 400 professionals/companies) willing to initiate or finalise a subscription.
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Taking screenshots for the digital pathways, collecting desktop publishing data and drafting the report.
Sales network interviews
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Nos experts
Arold SAILLEAU
Directeur d'études
Emmanuel GORNY
Chef de projets études
Etienne COUDRON
Data Analyste
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Stéphanie RIBAU
Chargée de projets études