The target of insurance professionals

Understand how sales networks are organized, supported and animated around the target of professionals.

Analyze the commercial dynamics put in place to equip this target: highlights, events, one-off and permanent offers.

Identify the main practices and approaches of advisors to conquer, multi-equip and then retain this clientele, and identify possible differences and specificities depending on the sectors analyzed.

Identify the main market trends, recent and future developments, particularly concerning the use of agencies and the use of new methods of contact.