Levers and obstacles to infra-annual termination in complementary health insurance Madelin law of TNS
110 Pages
French
Release :
2021-04-01
Impact of new regulatory provisions on the desire of TNS to flee for their complementary health insurance Madelin law and levers to retain or recruit them.
AUTHOR
Bertrand MINOT
Studies project manager
Understand the level of knowledge of sub-annual termination
Identify whether an awareness-raising effort is still necessary in the process of winning new customers
Identify the levers encouraging TNS to change operator in complementary health insurance.
Conversely, identify the obstacles dissuading TNS from changing insurers to complementary health insurance. Prioritize the levers on the one hand and the brakes on the other hand according to the TNS profiles.
Objectives of the study
Companies analyzed
Study methodologies
Aucune société analysée
24 one-hour individual telephone interviews
24 interviews carried out in February 2021 with TNS holders of complementary health insurance under the Madelin law, open to change without this being due to disappointment.
2 target segments surveyed
12 Artisan-Traders (6 Artisans and 6 Retail Traders) with an annual income between 45,000 and 80,000 euros.
12 Liberal professions (excluding medical fields) with an annual income between 70,000 and 120,000 euros.
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