Levers and obstacles to sub-annual termination of supplementary health insurance by retirees
125 Pages
French
Release :
2021-05-01
Impact of the new regulatory provisions on the desire of retirees to escape for their supplementary health insurance under the Madelin law and levers to retain or recruit them.
AUTHOR
Bertrand MINOT
Studies project manager
Understand retirees' knowledge of the terms of termination of their complementary health insurance contract and their knowledge of the new regulatory provisions.
Identify the reasons why retirees declared not attached to their operator are still with the same operator and their openness to competitive demands.
Test the effectiveness of the different arguments used by operators to win over or retain the loyalty of different profiles of retirees in complementary health insurance.
Understand the best combination of arguments for conquest and the best combination (and hierarchy) for customer retention.