Levers and obstacles to sub-annual termination of supplementary health insurance by retirees
125 Pages
French
Release :
2021-05-01
Impact of the new regulatory provisions on the desire of retirees to escape for their supplementary health insurance under the Madelin law and levers to retain or recruit them.
AUTHOR
Bertrand MINOT
Studies project manager
Understand retirees' knowledge of the terms of termination of their complementary health insurance contract and their knowledge of the new regulatory provisions.
Identify the reasons why retirees declared not attached to their operator are still with the same operator and their openness to competitive demands.
Test the effectiveness of the different arguments used by operators to win over or retain the loyalty of different profiles of retirees in complementary health insurance.
Understand the best combination of arguments for conquest and the best combination (and hierarchy) for customer retention.
Objectives of the study
Preamble on the health and economic context
Knowledge of termination procedures and new regulatory provisions
- Update on the possibilities of termination
- A priori positioning with regard to infra-annual termination
Reasons for retaining the current insurer and predispositions to flight or loyalty
- Reasons for retaining the current operator
- Predisposition to change
- Predisposition to loyalty
Sensitivity to the different types of arguments that can be used to win or retain customers
- Operator-related arguments
- Arguments linked to the contract
- Arguments related to services
- Arguments related to practicality / communication channels
- Arguments linked to budgetary control
Companies analyzed
Study methodologies
Notre méthodologie ne requiert pas d'analyse de sociétés pour cette étude
24 one-hour individual telephone interviews
24 telephone interviews carried out from March 29 to April 9, 2021 with retirees aged 62 to 75, all owners of individual complementary health insurance (alone or as a couple) and open to changing operator but without having been disappointed.
3 segments of retirees surveyed
8 major consumers of care
8 low healthcare consumers but sacrificing everything to health coverage
8 low health care consumers who do not sacrifice everything for health coverage
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Study plan
