Levers for promoting ISR funds and Greenfin funds in the context of life insurance

Understand the positive and negative assumptions associated with each type of fund.

Understand the reasons and subscription practices of potential subscribers.

Perceptions of labeling and possible effect on subscription.

Understand the obstacles to subscribing to ISR funds and Greenfin funds.

Identify the most effective sources of awareness.

Test the arguments used in operator communications and evaluate those considered the most convincing.

Identify the required investment conditions.