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Levers for conquering TNS in provident insurance Madelin Law

141 Pages

French

PDF

Release :

2021-11-13

How can we raise TNS awareness of Madelin law insurance and convince them to subscribe to it?

AUTHOR

Bertrand MINOT

Studies project manager

  • Perception of the usefulness or non-usefulness of a professional pension contract according to non-equipped TNS.

  • Knowledge of Madelin law contracts and what this covers.

  • The reasons why these professionals have not subscribed to a Madelin law insurance contract / the fears to be contained or the gaps to be filled.

  • Imagined/projected subscription route.

  • Reactions to operators' proposals to identify awareness raising levers, operating motivations, potentially triggering communication elements among non-holders.

Objectives of the study

Companies analyzed

Study methodologies

Comportements et attentes
des assurés
vis-à-vis de leurs espaces clients

Comportement et attentes des français en matière de prévention habitation

Benchmark des espaces de gestion en épargne salariale et retraite collective

Benchmark des pratiques de vente d’assurances prévoyance individuelles en agence

Notre méthodologie ne requiert pas d'analyse de sociétés pour cette étude

3 reactive motivation groups

3 groups carried out in Paris on October 5, 6 and 7, 2021 with 24 TNS aged 30 to 55, all not equipped with professional insurance (no self-employed).

3 sectors investigated

8 TNS of the construction industry
8 TNS of Business Services
8 TNS Artisans-Traders

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