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Levers for conquering TNS in provident insurance Madelin Law

141 Pages

French

PDF

Release :

2021-11-13

How can we raise TNS awareness of Madelin law insurance and convince them to subscribe to it?

AUTHOR

Bertrand MINOT

Studies project manager

  • Perception of the usefulness or non-usefulness of a professional pension contract according to non-equipped TNS.

  • Knowledge of Madelin law contracts and what this covers.

  • The reasons why these professionals have not subscribed to a Madelin law insurance contract / the fears to be contained or the gaps to be filled.

  • Imagined/projected subscription route.

  • Reactions to operators' proposals to identify awareness raising levers, operating motivations, potentially triggering communication elements among non-holders.