Levers for conquering TNS in professional legal protection
104 Pages
French
Release :
2022-11-30
How to raise awareness among professionals about professional legal protection and convince them to subscribe to it?
AUTHOR
Bertrand MINOT
Studies project manager
Understand the behavior of professionals in legal matters and their experience in litigation.
Determine the main difficulties encountered in legal matters and the expectations in terms of support and advice from a professional.
Understand the impact of the health and economic crisis on professionals' awareness of legal risks.
Identify the level of knowledge of professionals regarding legal protection insurance.
Understand the reasons why professionals do not subscribe. Determine the imagined subscription route.
Identify the legitimacy of different types of establishments. Identify the areas where the risk of litigation is considered to be the greatest.
Determine the interest felt by non-holders of the various services offered by operators and the expected channels to benefit from advice and information.
Determine sensitivity to protection against cyber risks. Identify the main levers encouraging the subscription of such a contract.
Measure the predisposition to take out such a contract and the acceptable price ranges.
Evaluate the wording preference between an “everything but” contract vs. a contract listing areas of coverage.
Objectives of the study
Companies analyzed
Study methodologies
Notre méthodologie ne requiert pas d'analyse de sociétés pour cette étude
3 reactive motivation groups
3 groups carried out in Paris on September 12 and 16, 2022 with 24 professionals, all small business managers who do not hold a professional PJ but are not hostile.
3 sectors investigated
8 CHR business leaders / 8 Business Services business leaders / 8 non-food retail and self-employed business leaders
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