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Diversification in life insurance in a context of financial market turbulence
276 Pages
French
Release :
2020-12-01
How do operators communicate to encourage diversification in life insurance and how do prudent savers understand risk and react to the different incentives?
AUTHOR
Bertrand MINOT
Studies project manager
Analyze operators' communication to encourage diversification in life insurance via their websites and direct marketing (arguments used, educational elements, incentive methods, etc.).
Investigate life insurance holders regarding their attachment to the euro fund and their reluctance to diversify