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Expectations of policyholders regarding the private space of their complementary health insurance

143 Pages

French

PDF

Release :

2020-12-11

What features of the health customer area are popular with policyholders?

AUTHOR

Bertrand MINOT

Studies project manager

  • Identify the overall perception that policyholders have of the personalized management space for their supplementary health insurance.

  • Test the interest of Internet users to communicate with their establishment via messaging integrated into the customer area and receive commercial communication through this means.

  • Identify the interest or obstacles of policyholders to modify their contract or make new subscriptions from their customer area.