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Expectations of policyholders regarding the private space of their complementary health insurance
143 Pages
French
Release :
2020-12-11
What features of the health customer area are popular with policyholders?
AUTHOR
Bertrand MINOT
Studies project manager
Identify the overall perception that policyholders have of the personalized management space for their supplementary health insurance.
Test the interest of Internet users to communicate with their establishment via messaging integrated into the customer area and receive commercial communication through this means.
Identify the interest or obstacles of policyholders to modify their contract or make new subscriptions from their customer area.