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Funeral insurance: analysis of communication and obstacles and levers to subscription
367 Pages
French
Release :
2022-07-12
How to communicate to raise awareness among potential subscribers and convince them to purchase funeral insurance?
AUTHOR
Bertrand MINOT
Studies project manager
Analyze the communication of 10 operators on funeral insurance via their sites and direct marketing.
Understanding potential subscriber targets
- sensitivity to funeral coverage
- identification of obstacles to subscription
- reactions to operator communications
- identify the possible levers to get people to join funeral insurance