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Article in "L'Assurance en Mouvement"šŸ—žļø

  • Writer: Camille Paulme
    Camille Paulme
  • Sep 24
  • 1 min read

At Minalea, we are convinced that the insurance of the future must succeed in combining digitalization and human proximity. With this in mind, our Research team, made up of industry experts, recently published a ground-breaking analysis of customer management areas.


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This study has attracted the interest of the specialist press, and we are delighted to share with you the beautiful spin-off in L'Assurance en Mouvement, which highlights the main findings of our work.

šŸ”Ž In particular, the article reminds us that, while digital spaces offer considerable opportunities in terms of accessibility and simplicity, they must not make us forget the importance of human support in the relationship between insurers and policyholders.




Thank you to the editorial team for contributing to the debate on the evolution of the insurance customer journey.


šŸ“Š To find out more, the full study is still available on our website. It will help you discover :

  • a map of market management areas,

  • comparative analyses

  • and key lessons for imagining the digital experiences of tomorrow.

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