AirMarketViewer : Graphical analysis of the positioning of insurance offers

AirMarketViewer

Finally a clear and rational product positioning !

Better understand the positioning of your insurance offers in the market

AirMarket Viewer is a unique solution for marketing departments and actuaries to better understand the positioning of their insurance offers in the market. The solution studies all dimensions of an insurance offer and allows you to understand its strengths and weaknesses in just a few clicks , from all angles.

AirMarket Viewer also allows you to simulate the positioning of a future offer being redesigned: evolution compared to the previous offer, positioning in relation to the market, arguments to be put forward in future communication, etc.

The solution has other functions to simplify product benchmarking work : instant identification of dormant guarantees in a contract in a few clicks, rapid comparison of two offers, etc.

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Why use AirMarketViewer as an insurance professional?

The 7 features to finally see clearly in your product positioning

Strong & Weak

Determine your strengths and weaknesses in relation to the market

Position

Indicates the positioning of your offer in relation to the market.

Offer matching

Quick comparison of two offers on the market

Compare 2 offers

Quick comparison between two offers on the market

Implicit

Reveals the dormant guarantees of an insurance product

Compare 2 Generations

Quick comparison between two generations of the same insurance product

Documentation

Access to general conditions, news and the latest offers analyzed

Search

Look for the guarantees you want in a market contract

3 practical examples of using AirMarketViewer

Discover the positioning
of its offer

By taking into account all dimensions of an insurance offer, AirMarket Viewer gives you an overview of the market and helps you position yourself.

Simuler le positionnement d'une offre en cours de refonte

The tool measures the distance covered by the new offer, the new positioning on the market and allows you to visualize the gains or setbacks of the new offer.