AIRMARKET VIEWER
GRAPHICAL ANALYSIS OF THE POSITIONING OF INSURANCE OFFERS
Finally a clear and rational product positioning !
For designers of insurance offers
​
AirMarketViewer is a unique solution for marketing departments and actuaries to better understand the positioning of their insurance offers in the market.
The solution studies all dimensions of an insurance offer and allows you to understand its strengths and weaknesses in a few clicks.
AirMarket Viewer also allows you to simulate the positioning of a future offer under redesign: evolution compared to the previous offer, positioning compared to the market, arguments to be emphasized in future communication, etc...
The solution has other functions that simplify product benchmarking: instant identification of dormant guarantees in a contract in a few clicks, quick comparison of two offers, etc.
7 FEATURES
Strong &
Weak
Determine your strengths and weaknesses relative to the market
Compared
2 Offers
Quick comparison between two offers on the market
Determine your strengths and weaknesses relative to the market
Position
Indicates the positioning of your offer in relation to the market.
implicit
Reveals the dormant guarantees of an insurance product
Documentation
Access to general conditions, news and the latest offers analyzed
Documentation
Access to general conditions, news and the latest offers analyzed
Offer
Matching
Quick comparison of two offers on the market
Compared
2 generations
Quick comparison between two generations of the same insurance product
IN PRACTICE
Découvrir le positionnement
de son offre
En prenant en compte toutes les dimensions d'une offre d'assurance, AirMarket Viewer vous donne une vue d'ensemble du marché et vous aide à vous positionner.
Simuler le positionnement d'une offre en cours de refonte
L'outil mesure la distance parcourue par la nouvelle offre, le nouveau positionnement sur le marché et permet de visualiser les gains ou les reculs de la nouvelle offre.
Accéder à toute la
documentation des offres
Minalea collecte des millions de data et vous met à disposition toutes les Conditions Générales de toutes les offres du marché.